Frame System · Vol. 01
A populist editorial poster system — printed, loud, unmistakable.

# ink,

# red &

# paper.

Vintage Italian sports-magazine display, classical serif body, one saturated tomato red, and grids ruled in ink.
01 / 06
01

## Palette

Four Colors, No More
Paper
#FFFFFF
Fresh newsprint canvas.
Ink
#1C1410
Warm brown-black — text + rules.
Red
#D8000F
The only accent — numerals, rules, panels.
Off-White
#F5F2EF
Alternating striped panels.
02

## Typography

Shrikhand · Baskerville · Grotesk
stat-big
Shrikhand 400 · rotated −6° · always red
94
section-header
Shrikhand 400 · ink
The Printed Page
body
Libre Baskerville 400 · line 1.75 · ink

Libre Baskerville carries every paragraph — the literary serif is what makes the system feel printed, not digital.

label
Space Grotesk 600 · uppercase · 2–3px
Section Eyebrow / Metadata
03

## Components

Heavy Rules · One Shadow
Financial grid — 3px outer + 1.5px inner double border
$24M
Revenue
Up across every region this year.
+18%
Growth
Year over year, compounding.
3.4×
Multiple
On invested capital to date.
Red leftbar card
Editorial Block
Cantilevered off a 4px red rule — the card reads without an enclosing outline.

- red em-dash bullets
- capped at three
- serif body, mono markers

Red panel — the one stacked text-shadow
printed and pressed.
— White Shrikhand on red, stamped three times off-register.
Tilted statement + tags
loud.
Sports Annual Wine Catalogue
04

## Frame Compositions

True 16:9 · cqw
Hero Stack· identity · 3-line tilted · left
Frame System · Vol. 01

### ink,
red &
paper.

Hero Stat· statement · red panel · centered
Readership
94
percent recall, unaided.
Financial Grid· data · double border · the dense frame
By The Numbers

### The Annual

$24M
Revenue
Up across every region.
+18%
Growth
Year over year.
3.4×
Multiple
On capital to date.
Pull Quote· quote · red panel · stacked shadow
type that
shouts.
— The system voice, printed and pressed.
05

## Frame Rules

One Red · Square Corners

#### Do

- Stack hero titles in 3 Shrikhand lines — at least one tilted, one red.
- Make every numeral red Shrikhand; tilt statement display −5° to −6°.
- Set eyebrows in Space Grotesk 600 uppercase, 2–3px tracked, red.
- Build data grids with 3px outer + 1.5px inner double borders.
- Use red em-dash bullets, capped at three; serif body at line 1.75.

#### Don't

- No second accent color; no rounded corners (square only).
- No drop shadows — the stacked text-shadow on red is the only one.
- No font substitutes; no Shrikhand body, no Baskerville labels.
- No default disc bullets; no untilted red statement display.
- Don't crowd a statement frame — reserve the negative space.

06

## Captions

Lower-third · Karaoke
Active line· spoken · current · upcoming
caption band · 16.7%
Built for teams who ship.
Settled line· all spoken · red panel cleared
Ship faster today.
Bold Poster Frame Showcase · Atoms Sacred · Composition Free